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Stay informed with the latest Aide de MD news and expert insights from Charlotte.
A Test for You and Your Team
Last month I was having coffee with a client, talking through his business plan for the next financial year. He mentioned something that had been bothering him: he wasn't sure his leadership team was aligned on the same priorities. We discussed what it takes to...
A Month of Learning
The Value of an Offsite What do you gain from an offsite? It depends on the purpose. Establishing this upfront is key to ensuring you feel the impact of a wise investment. Sarah, Kristy and I went on our annual offsite earlier this month, joined by Catherine (our...
Do You Actually Like Being Uncomfortable?
It took an ice bath at two degrees to realise I'm wired differently. Here's why that matters for your team. I had always assumed I loved a challenge. It took a week away — and an ice bath at two degrees — to realise how much I love being genuinely uncomfortable....
International Women’s Day 2026 – “Balance the Scales”
International Women's Day International Women's Day is a wonderful reminder that leadership takes many forms. With this year's theme being “Balance the Scales”, I was delighted to lead a panel of women who had chosen to start their own businesses and their stories...
Let’s Elevate in 2026
Elevate 20: A Year Of Momentum This year feels significant as I am excited to achieve 20 years of Aide de MD. My words for the year are Elevate 20. Not as a push-harder mantra, but as a deliberate choice to lift what already works and make the most of the momentum...
The Value of Perspective
Travel brings perspective which is immeasurable. It offers space to think, a reality check, and a good dose of objectivity. I also read a lot when I travel — everything from fiction and historical novels to books about life in the year 64 AD (which was fascinating)....
Cheers to 10 Years (and what’s next!)
Sarah has reached her 10-year milestone with us (amazing!) and at the same time we’re launching new MIP program dates to keep the momentum rolling. I am so lucky to have such a wonderfully warm, engaging, and fun EA. We marked the occasion with a trip to Melbourne....
Finding Balance (and Loving It)
After a fantastic break in northern Thailand with my husband — followed by a solo yoga retreat in a small village — I’m feeling refreshed, grounded, and excited for the second half of the year. A highlight? Practising balance in every sense: physically, mentally, and...
Unlock Accountability for Team Success
If you pause for a moment and look at your business, does it look how you want it to right now? Are your team's ideas gaining traction? Is clarity showing up in every conversation? Is your business growing as you hoped? If you're unsure, you're not alone. More often...
Intentionality
For 18 years, I’ve worked with businesses to tackle tough challenges, elevate leadership, and drive meaningful change. At Aide de MD, we focus on creating bespoke solutions that align with your goals—whether that’s improving retention, building accountability,...
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