Empowering Leaders,
Transforming Organisations
Empowering Leaders,
Transforming Organisations
About Aide de MD
Leadership Development
& Coaching
Aide de MD is a strategy and leadership development consultancy with two decades dedicated to empowering leaders and their teams to achieve sustainable growth and lasting impact.
We believe that leadership is not a position but a practice – a continuous professional and personal evolution that encompasses learning, growth, and self-discovery.
Our Vision
A future where leaders navigate with clarity and purpose, encouraging a culture of accountability, growth, and sustainable success.
Our Purpose
To empower leaders and their teams to achieve their full potential, developing a culture of growth, accountability, and sustainable success.
Our Values
Accountability
Connection
work.
INTEGRITY
Perspective
Prioritising
Balance
Our Values
Accountability
Connection
work.
INTEGRITY
Perspective
Prioritising
Balance
Our Approach
Empowerment & Transformation
We empower leaders to build high-performing, accountable teams that drive productivity and increase returns. By enabling a culture of growth and achieving extraordinary outcomes, we help you unlock your leadership potential and inspire your team to exceed expectations, creating a legacy of success. Transform your leadership style, navigate complex challenges with confidence, and build a thriving, purpose-driven organisation.
Bespoke Solutions & Personalised Approach
Our bespoke leadership development solutions are crafted to address your unique challenges and empower you to achieve your specific goals. We partner with you to create a personalised roadmap for success, ensuring our programs deliver maximum relevance and impact for your unique situation. We’re your trusted advisors, providing ongoing support and guidance to help you navigate challenges and achieve lasting transformation.
Clarity & Perspective
We provide the clarity and strategic insights you need to confidently navigate complexity, make informed decisions, and overcome challenges. We help you develop a strategic mindset, empowering you to see the bigger picture and achieve sustainable growth for your organisation. Our programs offer a supportive environment for reflection, self-discovery, and strategic planning, encouraging personal and professional growth.
Accountability & Results
We demonstrate and help you to implement a culture of accountability, ensuring you stay on track and achieve your goals. Our proven frameworks and tools provide the structure and support you need to succeed. We measure progress and celebrate milestones, helping you achieve tangible results.
Expertise & Experience
Our Story
Founded by Charlotte Rimmer, MD, Aide de MD was born out of a deep passion for developing leaders and a belief in the transformative power of accountability.
Charlotte’s experience as a leader, mentor, and coach has shaped our approach to leadership development, which is grounded in real-world experience, practical application, and personalised support.
Recognising the further you advance in your career, the more isolated you become in parallel with an increasing need for critical thinking and strategic people management.
A Journey From Accident To Aide de MD
It all started with a jolt. Literally. Over 20 years ago, I was managing a team for a company in Sydney when a motorcycle accident abruptly sidelined me. Lying in the hospital, I had a revelation. The company, the team I poured my heart and soul into, was incredibly dependent on me. My knowledge, my plans, my presence – everything seemed to reside in my head. There was no system, no real infrastructure to enable anyone else to truly step up in my absence, unable to take time off, delegate effectively or grow professionally.
That experience sparked a fire in me. I realised how vulnerable businesses can be when they rely too heavily on one person. It wasn’t just about me; I saw this pattern repeated in countless organisations. Leaders were trapped by their own businesses, unable to take time off, delegate effectively, or truly grow.
That’s why I founded Aide de MD.
CHARLOTTE RIMMER
DIRECTOR, Aide de MD
I’m Driven By A Deep Desire To Help Leaders Break Free From This Operational Trap.
I want to empower leaders to build businesses that are not only successful but also sustainable
Reclaim their time and freedom: Imagine taking a real holiday, knowing your business is in capable hands.
Focus on strategic leadership: Instead of getting bogged down in the day-to-day, you can focus on the big picture.
Develop their teams: Empower your people to grow and take ownership, creating a stronger, more resilient organisation.
Achieve their personal and professional goals: Build a business that achieves your life choices.
My own experience taught me the hard way that building a solid leadership infrastructure is essential for long-term success. Let me help you create a business that works for you so you can benefit from its success.
Our Team
We are a team of passionate and experienced professionals dedicated to empowering leaders and transforming organisations.
Charlotte Rimmer
Managing Director
With over 20 years experience in strategy, sales and operational management, Charlotte brings a hands-on, proactive approach to business management. She has worked with hundreds of executives globally across a range of industries, and is passionate about guiding clients to achieve their goals.
Alison Billaud
Facilitator/Coach
Alison has over 15 years of experience as a business coach, enabling business leaders to manage their teams and operating systems more efficiently. She is passionate about building great team cultures and simplifying operating systems.
Andrew Gemmell
Facilitator/Coach
Andrew has a deep interest in human performance and wellbeing. He helps leaders understand the impact of wellbeing on productivity and business outcomes.
Angela Middleton
Facilitator/Coach
Angela is passionate about motivating and helping people tap into their strengths to be the best they can be. She has extensive experience coaching and mentoring individuals to build confidence and achieve their goals.
Brigid Asquith-Hunt
Facilitator/Coach
Brigid is passionate about motivating and empowering individuals and teams. She utilises her strengths in communication, collaboration, and facilitation to help clients drive growth and achieve their goals.
Julie Williams
Facilitator/Coach
Julie is an experienced change leader and coach with over 20 years of experience working in leading FTSE 100 companies. She brings a wealth of knowledge and expertise to her coaching engagements.
Nikki Heald
Facilitator/Coach
Nikki is a dynamic and entertaining corporate trainer, coach, speaker, author, and businesswoman. Her interactive approach motivates positive change and enables participants to easily integrate their new learnings.
Sarah Bernie
Executive Assistant
Sarah brings a professional and personal touch to her role as Executive Assistant, ensuring Charlotte’s client commitments are met and supported.
Chantelle Hoare
Marketing Coordinator
Kristy McGuire
Tech / Web / Design
Freddy
Mental Health Manager
Freddy provides comfort, makes colleagues smile, and encourages everyone to get out of the office for a walk. He’s everyone’s friend and a valuable member of the team.
Connect With Us To Learn More About How We Can Help Achieve Your Leadership Goals
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Aide de MD acknowledges the Traditional Owners of country in Guringai country where we operate, and throughout Australia. We pay our respects to Elders past and present.
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