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Aide de MD

A business mentor, external advisor, collaborator, sounding board and peer.

Aide de MD, a business mentor, helps you take control and manage your business.  We provide confidence, accountability and direction to define your goals and support you in the execution of your business plan. Using accountability frameworks, people strategy and clever, workable programs, we partner with you to achieve your goals. We support you in making the right choices for you and your business.

Charlotte Rimmer, Managing Director
We provide clarity & perspective

As the leader, demands for your time are constant and your own priorities can take second place. Share the accountability with Aide de MD as your business mentor and get advice on execution while gaining a different perspective and skill set.

We enable business growth

“What’s got you here, won’t get you there.” Daily operations can blur opportunities to diversify, grow and retain clarity of thought. We work with you to create a clear picture of your business goals. Together, we review and challenge your business blueprint, and develop a strategy to make your business stronger and independent. Then we support you through the execution to implement your plan.

We help define infrastructure

When your people understand the goal, and you collaborate to define the target structure, the challenges become easier, more practical and less emotionally driven. We support you to execute on the plan while you’re leading the business. We assess your current teams to ensure the right people are in the right jobs. Then, we train and coach, or suggest alternatives, according to your plan.

For over 14 years, Aide de MD has worked with hundreds of executives across a range of businesses. We have worked with many owners who would like more autonomy from the business; the opportunity to work 4 days a week, take a sabbatical or “switch off”, confident that the business is supported by a solid framework. We help you create a framework of people so that the bottleneck of authority and decision making is effectively in place.

We will remind you why you started down this path, why you work so hard, and how to achieve your vision.

Managing Director, Aide de MD

Charlotte Rimmer

How and why Aide de MD was created.


Every business we work with is unique. Our tailored approach ensures our programs are specific to the goals and needs of our clients.


We facilitate engaging and productive workshops for you and your team in a fun, lively environment. Identify and strengthen team and individual accountabilities and agree on goals and direction.


Core Values

Our values are important to us and define how we do business each and every day.

Our Mission

To guide and support MDs and CEOs towards independent growth through clever, sustainable infrastructure.

Our Values
  • Objectivity – We create space to think clearly
  • Innate integrity – It’s natural to us
  • Perspective – We see things from different points of view
  • Perpetual learning – We are constantly improving through learning
  • Enjoying what we do – We enjoy working together with our clients
  • Helping people – We’re motivated by the success of our clients

Some of Our Clients


Our Latest Posts

October 20, 2020
What’s Your Purpose?

September has been a great month, and challenging for many reasons. Working with good people is impo...


Keep up-to-date with our posts focussed on relevant and current information, tips and advice for small and medium businesses.

    Aide de MD
    Aide de MD is a consulting service offering business owners confidential support and guidance, working with businesses across Australia and Singapore. Aide de MD specialises in accountability frameworks, growth strategies and businesses in transition.
    0419 416 116
    PO Box 410 Balgowlah NSW 2093