Do You Actually Like Being Uncomfortable?
8 May, 2026
 

It took an ice bath at two degrees to realise I’m wired differently. Here’s why that matters for your team.

I had always assumed I loved a challenge. It took a week away — and an ice bath at two degrees — to realise how much I love being genuinely uncomfortable. They are not quite the same thing.

The week was restorative, though not in a conventional sense; blindfolded dancing, sound baths, daily ice baths at eight to ten degrees. On the final morning after a breathwork session, I did one at two degrees.

I had gone intending to read and gather my thoughts. As it turned out, the conversations were just as valuable – a varied group of people all there for similar reasons, with very different perspectives on life and work.

Was I nervous about the activities? Yes. A little apprehensive? Absolutely. But alongside the nerves there was excitement. The discomfort itself was energising. And it got me thinking about how that same feeling shows up in my work every day.

When a client rings with a difficult problem, my first instinct isn’t dread — it’s curiosity. What can I do here? How do we solve this? I’ve always said I love a challenge, but I hadn’t quite taken that to its logical conclusion: I don’t just tolerate discomfort. I actively seek it out.

To be clear — this isn’t about enjoying being uncomfortable; I have no desire to remodel a kitchen or learn to weld. The discomfort that energises me is specific: it sits at the intersection of challenge and capability, where the problem is hard enough to stretch me but squarely within the territory I care about. In a leadership context, that’s the sweet spot. It’s not any discomfort — it’s the right kind.

Not everyone feels this way

In conversations on my return, several people I work closely with pushed back gently but honestly: “Why would I deliberately put myself out of my comfort zone? I’m quite happy where I am.”

I found that surprising and have continued thinking about it. I had assumed that the desire to push boundaries was more universal than it apparently is. It’s not a flaw in either direction. It’s just a real difference in how people are wired.

Some people find growth through depth and consolidation. Others find it through stretch and disruption. Neither is wrong — but as a leader, knowing the difference in your team is critical. It affects who you put forward for stretch roles, how you frame change, and whether the challenges you set are energising or simply exhausting for the person on the receiving end. A high-discomfort assignment handed to someone who thrives on consolidation isn’t development. It’s just stress.

Where do you sit on the scale?

If you were to score yourself from zero to ten — zero being I avoid discomfort wherever possible, ten being I actively seek it out — where would you land? And just as importantly: what type of challenge actually stretches you?

There’s no right answer. But it’s worth knowing. Because how you respond to challenge affects how you make decisions under pressure, how you show up for your team when things are uncertain, and whether discomfort signals danger to you or possibility.

This week confirmed something I had suspected but not managed to articulate: I don’t just cope with being uncomfortable. I need it. It’s where I do some of my best thinking.

So — where do you sit on that scale? And more importantly, does your answer change how you lead?

Navigate Financial


Tony Borg, Director

 

Butter Boy, Rollers Bakehouse & Norma's Deli

The shift in perspective that Charlotte introduced empowered our leaders to make more strategic decisions and cultivate a culture of accountability. This, in turn, has led to more consistent and sustainable results across the board.

The insights gained from this program have significantly contributed to the growth of our business and to my own development as a leader. I now approach challenges with greater confidence, clarity, and a fresh perspective, enabling me to guide my team in creating a work environment that fosters continuous improvement and innovation.

James Sideris, Owner

ASR Recruitment

I’ve had the privilege of working with Charlotte Rimmer at Aide de MD for several years, and I can confidently say her influence has been instrumental not only to my personal growth but also to the strategic success of our business. Charlotte possesses a high level of commercial acumen and remarkable emotional intelligence, which allows her to navigate complex business challenges with clarity and precision while fostering genuine connections.

Charlotte’s influence has left an indelible mark on our business trajectory and on my own professional journey. She has been a true partner in success, and I cannot recommend her highly enough to anyone looking to work with a dynamic, forward-thinking, and highly capable professional.

Jessica Wagstaff. General Manager

Yara Pilbara Nitrates

Our team recently completed the Management Immersion Program with Aide de MD, and it was an incredibly engaging and insightful experience. Whether you’re a new or experienced manager, the training offers valuable strategies that can be applied immediately in the workplace. The content was easy to follow and tailored to real-world scenarios, which made it highly relevant and practical for our specific needs.

Andrew, our trainer, was outstanding. He demonstrated deep knowledge of management principles and was inclusive in his approach, ensuring everyone felt comfortable to participate and share ideas. What truly set the program apart was Andrew’s ability to draw from real situations within our organisation, allowing us to explore strategies that directly impact our daily operations. I highly recommend this program for anyone looking to enhance their management skills.

Brad Rogers, Logistics & Material Handling Superintendent

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