Charlotte loves working with people, seeing them develop and attain goals. She has a warm and friendly approach and keeps the room engaged, from teams of 10 Board members getting to know how they work in pressurised environments to MC’ing for 200 people at an event. She has run Aide de MD for 16 years and has a list of clients and testimonials to support her success. She loves the challenge of identifying issues and thinks quickly and on her feet to respond to the room. Reading a room is a skill borne from experience and EQ.



Aide de MD works with you to ensure that your Board is working effectively to support the overarching strategy for your business. Additionally, we can work with your Board to ensure an effective accountability framework, induction and communication process.

Setting the scene for an effective Board requires solid scaffolding and recognition of the importance of board fundamentals  and relationships. Using her combined experience, knowledge and learnings from the AICD Company Directors course, Charlotte ensures that Board members are able to contribute effectively in meetings. Spending a day with an external facilitator teases out potential issues, stresses and strains while reminding the board of their obligations through collaboration.


Clarity in structure and framework – confirmation of commitment and enhanced understanding of everyone’s Way of Working (WOW).  Leading by example, the Board/Executive will demonstrate a heightened collaboration and effectiveness.

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Case Study


We worked with a successful business with pro-active entrepreneurial management and clear 12 month business targets. However, the infrastructure was undefined due to rapid growth and resourceful, organic recruitment.


We were challenged with the task of developing infrastructure and processes without appearing to become micro-managing or over-investing in systems. An accountability framework was required and the management team needed encouragement and guidance to execute on the plan.


The following plan was customised and implemented:

  • Training: delegation and accountability frameworks
  • People: staff motivation and capacity and development
  • Comms system: WIPs and feed-back strategies
  • Coaching: for transitioning managers
  • Strategy: consulting and alignment


  • An efficient team “humming” in the same direction
  • Transparent accountability framework, and rapid fading of the “blame culture”
  • Decision making skills improved by the leadership team through clarity in direction
  • Relieved MD with a supportive and driven team


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    Aide de MD
    Aide de MD is a consulting service offering business owners confidential support and guidance, working with businesses across Australia and Singapore. Aide de MD specialises in accountability frameworks, growth strategies and businesses in transition.
    0419 416 116
    PO Box 410 Balgowlah NSW 2093