About Aide de MD

Aide de MD: Derived from Aidedecamp, an officer acting as a confidential advisor to a general or admiral going in to battle.

Thus, Aide de MD acts as the confidential advisor to the MD, supporting them to go into battle in the business world.

Charlotte Rimmer, Aide de MD to business leaders.

Aide de MD helps you take control and manage your business.  We provide confidence, accountability, and direction to define your goals and support you in the execution of your business plan. Using accountability frameworks, people strategy and clever, workable programs, we partner with you to achieve your goals. We support you in making the right choices for you and your business.

For nearly 20 years, Aide de MD has worked with hundreds of executives across a range of businesses. We have worked with many owners who would like more autonomy from the business; the opportunity to work 4 days a week, take a sabbatical or “switch off”, confident that the business is supported by a solid foundation. We help you create a framework of people so that the bottleneck of authority and decision making is effectively in place.

We provide clarity & perspective

As the leader, demands for your time are constant and your own priorities can take second place. Share the accountability with Aide de MD as your business mentor and get advice on execution while gaining a different perspective and skill set.

We enable business growth

“What’s got you here, won’t get you there.” Daily operations can blur opportunities to diversify, grow and retain clarity of thought. We work with you to create a clear picture of your business goals. Together, we review and challenge your business blueprint, and develop a strategy to make your business stronger and independent. Then we support you through the execution to implement your plan.

We help define infrastructure

When your people understand the goal, and you collaborate to define the target structure, the challenges become easier, more practical and less emotionally driven. We support you to execute on the plan while you’re leading the business. We assess your current teams to ensure the right people are in the right jobs. Then, we train and coach, or suggest alternatives, according to your plan.

Our Core Values

Our values are important to us and define how we do business each and every day.

Managing Director, Aide de MD

Charlotte Rimmer

How and why Aide de MD was created.


Every business we work with is unique. Our tailored approach ensures our programs are specific to the goals and needs of our clients.


Interactive leadership programs are designed for leaders within your business. Your team will gain management skills and knowledge along with increased confidence.


Team Workshops we run are fun, interactive, lively events. They enable your teams to focus on collaboration and understanding your business strategy.


Charlotte loves working with people, seeing them develop and attain goals. She has a warm and friendly approach and keeps the room engaged.


Advising and mentoring leaders within your business in a structured confidential meeting. We inspire and encourage your people to develop themselves professionally.

    Aide de MD
    Aide de MD is a consulting service offering business owners confidential support and guidance, working with businesses across Australia and Singapore. Aide de MD specialises in accountability frameworks, growth strategies and businesses in transition.
    0419 416 116
    PO Box 410 Balgowlah NSW 2093