Who We Are

MANAGING DIRECTOR

Charlotte Rimmer

Charlotte Rimmer founded Aide de MD after 20 years of managing sales teams and SMEs. Charlotte’s diverse experience in sales and operational management in companies such as Chanel Limited, Jazz FM, Katz International and various recruitment firms in both London and Sydney provided solid experience for her business. This knowledge, combined with further education in Executive Coaching through the Institute of Coaching & Consulting and membership of the AICD, provides a hands-on, proactive approach to business management.

Over the last 10 years, Aide de MD has become a name synonymous with integrity, honesty, and a pro-active attitude to the constant challenge of achieving work/business/living balance. Charlotte has developed a unique, referral only consultancy supporting MDs and CEOs across a broad range of industries. Through careful understanding of the business and the principal’s vision, she offers objective, constructive recommendations for improving direction, leadership and staff management.

Charlotte’s success is measured through her clients’ achievements. Her motivation continues to be the satisfaction gained from guiding those clients to achieve their goals while managing the extraordinary challenges along the way.

Charlotte’s reputation and genuine desire to succeed ensures that her clients remain a part of an exclusive group who have access to her extended knowledge and experience on an on-going basis. Since 2014, she has featured in the AFR, expanded to Brisbane and Singapore with plans to develop in London by 2020.

Charlotte lives in the Northern Beaches in Sydney with her husband and two sons. In her free time, she is usually at yoga, the beach or enjoying her family and of course, Freddy the dog.

Please contact us for detailed client references.

Charlotte Rimmer
Managing Director

If you would like to discuss the next stage for your business, please contact Charlotte Rimmer on +61 419 416 116.

  1. Read : Interview With Charlotte

    Who is Aide de MD?

    Me, Charlotte Rimmer, and I support the MD / CEO of businesses across a broad range of industries including design, NFP, training, construction, recruitment, cosmetics.

    Why?

    Because business owners have a full-time job running a business and as their business grows their time doesn’t increase incrementally.

    What are the main issues?

    Business strategy and investing time on the business rather than in the business. It’s challenging to split time between ensuring business is effective and profitable and improving efficiencies, infrastructure and staff management to enable growth.

    When and how do you support the growth of a business?

    Through regular reviews and clear accountability in meetings set fortnightly, monthly or quarterly. The key is to ensure that the review is consistent and that the difficult, challenging issues are addressed, not ignored.

    Is this successful?

    Yes, addressing and confronting issues which could be avoided due to time constraints generally gives control back to the MD.

    How do you address issues?

    By setting time aside to consider if the business is on track – asking questions about what they expected of their business, purpose and vision.

    What are the outcomes of these meetings?

    Advancement of goals, clarity in direction, review of the business plan and peace of mind for the MD.

    What if it is 100% on track?

    Fantastic, applause all around, time to congratulate them and encourage further growth and perhaps some risk taking to move to the next stage.

    What if the business isn’t where they expected it to be?

    Aide de MD asks the questions and considers other angles that may not have been raised. Encourage a revisit of the initial business plan and supporting documents, objectively consider if they are still relevant or need changing to support the direction of the business.

    Aide de MD asks how and why – running a reverse appraisal on the business through objective eyes, sometimes challenges the MD.

    How do they like being challenged?

    Sometimes they love it, because it is the first time someone has genuinely asked them about their business and they can answer without fear of retribution. Even close management teams find it difficult to question the direction of the principal.

    Does the MD get defensive?

    No, the role of Aide de MD is to offer a safe environment for the MD to consider, review and discuss their business in a non-confronting manner.

    Is this successful?

    Yes, it is important to be direct and consider the issues from all angles with flexibility and empathy.

    Do MDs like this?

    Yes, MDs often admit that the reason some aspects of their business aren’t developed is due to their own lack of accountability or ability to be side-tracked into other more “interesting” responsibilities.

    What are your values?

    Collaboration, honesty, integrity; a desire to help others to do the right thing and succeed in their own endeavours while offering a professional, intelligent service.

EXECUTIVE ASSISTANT

Sarah Bernie

With more than 20 years of experience in administrative roles across a variety of industries including tertiary education, architecture and outdoor media, Sarah brings a professional yet personal touch to her role as Executive Assistant.

Having worked with Aide de MD for over 2 years, Sarah enjoys managing behind the scenes to ensure Charlotte’s client commitments are met and supported. She also liaises with Aide de MD’s associates and arranges events.

When Sarah is not organising Charlotte’s busy professional life, she can be found attempting a Pilates or barre class, walking along Manly Beach or spending time with her husband and daughter.

Sarah Bernie
Executive Assistant

Please contact Sarah Bernie on +61 420 537 752.

    Aide de MD
    Aide de MD is a consulting service offering business owners confidential support and guidance, working with businesses across Australia and Singapore. Aide de MD specialises in accountability frameworks, growth strategies and businesses in transition.
    PHONE
    0419 416 116
    EMAIL
    enquiries@aidedemd.com
    ADDRESS
    PO Box 410 Balgowlah NSW 2093