Who We Are


Charlotte Rimmer

Charlotte Rimmer and Aide de MD have become synonymous with integrity, honesty, and a pro-active attitude to the constant challenge of achieving work/business/living balance. With over 20 years prior experience in sales and operational management in both London and Sydney, she provides a hands-on, proactive approach to business management. Charlotte has also been a member of a number of business advisory boards including Chair for Gillian Fox Group Advisory Board.

Charlotte has worked with hundreds of executives across a range of businesses. Her success is measured through her clients’ achievements. Her motivation continues to be the satisfaction gained from guiding those clients to achieve their goals while managing extraordinary challenges along the way.


  • President of the Manly Business Chamber
  • Recognised advisor at The Advisory Board Centre
  • Graduate and member of the AICD
  • Member of the NSW Small Business Reference Group
  • Featured repeatedly in the AFR

Charlotte lives on the Northern Beaches in Sydney with her husband and two sons. In her free time, she enjoys yoga, the beach and being with her family and of course, Freddy the dog.

Please contact us for detailed client references.

Charlotte Rimmer
Managing Director

If you would like to discuss the next stage for your business, please contact Charlotte Rimmer on +61 419 416 116.

  1. Charlotte and Manly Business Chamber

    To support + connect + prosper

    President, Charlotte Rimmer

    Manly Business Chamber is a not-for-profit where all roles are voluntary, except two part-time executive officers. Charlotte joined the Chamber as a member to develop a social/peer network locally. On joining, she saw the potential to contribute her skills to develop and grow the organisation and was elected a committee member in 2019. In October 2020, Charlotte was elected president with a mandate to lead and speak on behalf of the membership. Her role requires direct relationships with local government (Northern Beaches Council), State and Federal Government.

    Extract from the Chamber website:

    The Manly Business Chamber works strategically to encourage sustainable business growth and market Manly as a stunning and unique business and tourist destination. We encourage the Manly business community to work cohesively to accomplish collectively, what they cannot achieve as individuals.

    Recent links to articles related to Chamber:-

    Filming Day for Marketing Video

    Recovery through COVID panel

    Channel 10 interview re Ringfencing the Beaches

    Show me the money! Beaches businesses call time on grant delay

    Taking Care of Business_Tawny Frogmouth_Feb 2021

  1. Read : Interview With Charlotte

    Who is Aide de MD?

    Me, Charlotte Rimmer, and I support the MD / CEO of businesses across a broad range of industries including design, NFP, training, construction, recruitment, cosmetics.


    Because business owners have a full-time job running a business and as their business grows their time doesn’t increase incrementally.

    What are the main issues?

    Business strategy and investing time on the business rather than in the business. It’s challenging to split time between ensuring business is effective and profitable and improving efficiencies, infrastructure and staff management to enable growth.

    When and how do you support the growth of a business?

    Through regular reviews and clear accountability in meetings set fortnightly, monthly or quarterly. The key is to ensure that the review is consistent and that the difficult, challenging issues are addressed, not ignored.

    Is this successful?

    Yes, addressing and confronting issues which could be avoided due to time constraints generally gives control back to the MD.

    How do you address issues?

    By setting time aside to consider if the business is on track – asking questions about what they expected of their business, purpose and vision.

    What are the outcomes of these meetings?

    Advancement of goals, clarity in direction, review of the business plan and peace of mind for the MD.

    What if it is 100% on track?

    Fantastic, applause all around, time to congratulate them and encourage further growth and perhaps some risk taking to move to the next stage.

    What if the business isn’t where they expected it to be?

    Aide de MD asks the questions and considers other angles that may not have been raised. Encourage a revisit of the initial business plan and supporting documents, objectively consider if they are still relevant or need changing to support the direction of the business.

    Aide de MD asks how and why – running a reverse appraisal on the business through objective eyes, sometimes challenges the MD.

    How do they like being challenged?

    Sometimes they love it, because it is the first time someone has genuinely asked them about their business and they can answer without fear of retribution. Even close management teams find it difficult to question the direction of the principal.

    Does the MD get defensive?

    No, the role of Aide de MD is to offer a safe environment for the MD to consider, review and discuss their business in a non-confronting manner.

    Is this successful?

    Yes, it is important to be direct and consider the issues from all angles with flexibility and empathy.

    Do MDs like this?

    Yes, MDs often admit that the reason some aspects of their business aren’t developed is due to their own lack of accountability or ability to be side-tracked into other more “interesting” responsibilities.

    What are your values?

    Collaboration, honesty, integrity; a desire to help others to do the right thing and succeed in their own endeavours while offering a professional, intelligent service.


Angela Middleton

Angela Middleton is passionate about motivating and helping people tap into their strengths to be the best they can be.

Angela has coached and mentored many people throughout her career with her most rewarding work helping individuals one on one to build on their strengths and improve their confidence. She knows how to get the best out of people through an engaging, collaborative style to deliver great personal and business results.

Throughout her corporate career, Angela has gained valuable commercial and leadership experience leading small and large teams across various business units. She has held senior leadership positions with a number of organisations including NAB, Citibank and ME Bank.

With a passion for continual learning to improve her own knowledge and capability, Angela has a Master’s degree in Management, Certificate IV in Business and Personal Coaching, and Graduated with the Australian Institute of Directors.


Alison Billaud

Alison joins Charlotte, Shelley, and Sarah to develop the Management Training arm of Aide de MD. She has over 15 years’ experience as a business coach enabling business leaders to manage their teams and operating systems more efficiently to allow for rapid growth. Alison’s coaching experience ranges from unique hairdressing salons to corporate law firms and almost every industry in between. She believes that the principles of building a great team culture while simplifying operating systems should be applied in business. She loves to see clients smile with pride when they report back on the positive results achieved through coaching.

Alison’s love for facilitating success for people in business saw her launch an online business www.themilestoneacademy.com in 2018, selling practical pre-recorded video coaching to small business owners. She will work with Aide de MD while maintaining her own business.

When Alison is not working, she enjoys time with her husband and 3 children at one of Sydney’s Northern Beaches local beaches or entertaining people in their home. She loves travelling, wine, coffee and eating great food with friends and family.


Shelley Larkin

Shelley Larkin joined Aide de MD in 2018. As an Independent Consultant, with a background of over 18 years within Operations Management, Shelley joins Charlotte and Sarah to diversify the Aide de MD product offering focusing on business operations and HR. Shelley has worked across a variety of business sectors including; recruitment, private equity and property development and assisted in the structure, growth and expansion of SMEs within Australia. Charlotte and Shelley worked together previously and have maintained a strong relationship and referral system. She shares the values of Aide de MD, so it is with mutual pleasure that they work together again.

Shelley’s ethos is to engage with and have an authentic understanding in how businesses work successfully. She is keen to help them achieve their goals through improved efficiencies and effective operations. She is passionate, adaptable and enjoys a challenge.

When Shelley is not working, you will find her signed up to some form of a race whether it be a run, swim or obstacle race, being an un-official ‘UBER’ driver to her 3 children on the Gold Coast and doing daily meditations.

Shelley is taking a sabbatical during 2021.


Sarah Bernie

With more than 20 years of experience in administrative roles across a variety of industries including tertiary education, architecture and outdoor media, Sarah brings a professional yet personal touch to her role as Executive Assistant.

Having worked with Aide de MD for over 5 years, Sarah enjoys managing behind the scenes to ensure Charlotte’s client commitments are met and supported. She also liaises with Aide de MD’s associates and arranges events.

When Sarah is not organising Charlotte’s busy professional life, she can be found attempting a Pilates or barre class, walking along Manly Beach or spending time with her husband and daughter.

    Aide de MD
    Aide de MD is a consulting service offering business owners confidential support and guidance, working with businesses across Australia and Singapore. Aide de MD specialises in accountability frameworks, growth strategies and businesses in transition.
    0419 416 116
    PO Box 410 Balgowlah NSW 2093