Charlotte Rimmer founded Aide de MD after 20 years of managing sales teams and SMEs. Charlotte’s diverse experience in sales and operational management in companies such as Chanel Limited, Jazz FM, Katz International and various recruitment firms in both London and Sydney provided solid experience for her business. This knowledge, combined with further education in Executive Coaching through the Institute of Coaching & Consulting, and the Company Director’s Course with the AICD, provides a hands-on, proactive approach to business management.
Over the last 15 years, Aide de MD has become a name synonymous with integrity, honesty, and a pro-active attitude to the constant challenge of achieving work/business/living balance. Charlotte has developed a unique, referral-based consultancy supporting MDs and CEOs across a broad range of industries. Through careful understanding of the business, she offers objective, constructive recommendations for improving direction, leadership and staff management. Then, she guides them to implement change through coaching, mentoring, consulting and facilitating in-house workshops. She has also created a management program and writes her own content for each unique course.
Charlotte’s success is measured through her clients’ achievements. Her motivation continues to be the satisfaction gained from guiding those clients to achieve their goals while managing extraordinary challenges along the way.
As part of her portfolio, Charlotte chaired the Advisory Board for Gillian Fox Group. She is an advisor to S2M Recruitment and has been working with Derma Aesthetics for over 10 years. In September 2020, Charlotte was elected President of the Manly Business Chamber. She is a recognised advisor at The Advisory Board Centre and member of the AICD. Charlotte also provides pro bono services to Bushlink and Evergreen Music.
Charlotte’s reputation and genuine desire to succeed ensures that her clients remain a part of a select group who have access to her extended knowledge and experience on an on-going basis. Since 2014, she has repeatedly featured in the AFR, and has expanded to Brisbane and Singapore.
Charlotte lives on the Northern Beaches in Sydney with her husband and two sons. In her free time, she enjoys yoga, the beach and being with her family and of course, Freddy the dog.