In the beginning, there were 3 sole traders with complementary skills and an ethic of hard work. Their new studio, intriguing new name, edgy logo and new printer had cemented their joining. Those 3 sole traders were a ‘real business’. Or were they? Enter Aide de MD, smiling and shrewd, understanding and sharp, explaining why there was work to be done ON the business. It has seemed easy being guided through the maze of business setup, planning, people management, and internal systems. There’s been never ending tactics to manage the intricate elements of running the business, a business that we’ve wanted to mould to our own style. It’s obvious that Charlotte has a wide working knowledge of business, but what has fit us so well is her encouragement of our need to break moulds in our field. She’s guided us with true personality, innovation and human touch. Her sound advice and honest care has helped us to grow our real business well beyond our expectations, in both reputation and financial terms.