Aide de MD


While I am not a fan of testimonials (as I believe people write their own and ask people to agree to them), yes I’m cynical – I feel compelled to write a positive endorsement for Charlotte Rimmer, we’ve been working together for 6 months now and her calm nature has helped bring some focus for me. I was trying to do too much and getting advice from too many sources, then realised I only needed Charlotte. I look forward to an enduring partnership for a long time to come. Thank you Charlotte!!

Sam Trattles
Deals Consultant Other Side of the Table

Charlotte applies her expert business knowledge and vast corporate experience to assist organisations consider appropriate growth strategies to drive profitability. For us, Charlotte is a trusted and valued adviser in our business. Having worked together for almost a decade, Charlotte’s deep understanding of our business, its people and insights for its potential are exceptional. We particularly enjoy Charlotte’s consultative approach, her easy disposition and her capacity to keep the conversation aligned with our business strategy; ensuring things stay on track.
With these valuable insights into our business I chose Charlotte to Chair our advisory board where she leads a group of senior executives, all the while ensuring they drive the depth of critical thinking and problem solving required.
Charlotte’s presence is a key component to our success and we look forward to working with her as we continue to grow GFLD.

Before meeting Charlotte and working with her I thought having a business consultant would never work for me. How wrong could I have been? Charlotte and her amazing skills have put balance and structure around my business, and helped me move from a small “start-up” to a well structured company. I look forward to my monthly meeting as I know that I will be guided back on track (if I have lost my way in daily operations), and directed to work “on the business” as well as “in the business”. Charlotte is there to put things right and set goals and tasks to help me stay on track. I would recommend one session with Charlotte…it is a must for every business no matter how big or small you are…! I know that Derma Aesthetic’s growth has had so much to do with Charlotte’s leadership and guidance.

Simone Vescio
Managing Director Derma Aesthetics Pty Ltd

We engaged Charlotte Rimmer back in 2018 to help us understand where the business was currently at, and what steps we needed to take to get it to the next level. After working with Charlotte over the past twelve months, as the owner of the business, I now have a clear understanding of the business financials, an up to date business plan and detailed forecast to ensure we hit the targets and goals we have set out. Charlotte has also guided us through a restructure which resulted in a number of role and staff changes and due to this, we are now working more efficiently and effectively than ever before. Her ability to fit in with our team and work with all levels of the business is amazing and has really made her an ear to all staff, especially me. I couldn’t recommend her highly enough!

Lisa Solomons
Director 360PR

Highly recommended. Charlotte is an empathetic, committed and passionate professional. In working with Charlotte I found her to be genuinely caring and sharp minded in terms of advocating for all stakeholders. This is a sacred space when working with a executives and Charlotte draws on her own skill sets that from what I’ve observed she maintains rigorously and harmonises with the individuals involved.

Anna Shepherd
CEO Regal Home Health

I have had the pleasure of working closely with Charlotte for almost 3 years. We approached Charlotte to assist us with strategic planning for our business during a period of significant change. Charlotte was an invaluable external commercial sounding board for us, who was able to work with us to identify and work towards our desired business goals.

Charlotte listened to us and provided us with clear management advice, challenging us to work towards our goals and supporting us to achieve them. She also assisted us with staff matters, providing coaching and mentoring for our staff. Charlotte’s clear, no nonsense, but gentle approach was exactly what we needed and her expertise and assistance have been invaluable. I would highly recommend Charlotte to any small business seeking an external business expert with a personal approach to guide them in the right direction. Charlotte has been an incredible mentor and I will be forever grateful for her guidance and support.

Julie Grasso
General Manager Legal Personnel

Charlotte has coached me during the transition from one role to another within the same organisation. She has been instrumental in helping me creating order and structure, providing me with many genuine insights and expertise. Very approachable and easy to work with, Charlotte is also generous in sharing ideas and in creating connections with other professionals in her network. I am very grateful for the coaching provided by Charlotte: the results of our work together made a great difference for me and gave me more confidence to reach my goals.

Rosa Mazzapica
Development & People Lead The Moriarty Foundation

I was looking around for a, well I wasn’t really sure what I was looking for, all I knew was that we needed someone to come into the business as part consultant, part coach, part mentor, part objective opinion person and assist myself, my business partner and our recently promoted GMs to set the business on the right course for the next 5 years. After asking around I kept getting introduced to coaching companies that could come in and assess the business, then decide which coach would suit us best and then come back and work with us as a group and individually to grow and develop, blah blah blah…yes these companies have an important role to play and we previously had a coach for the company a few years ago and quickly learnt that it was benefiting the staff individually but had zero effect on the overall business as we required. Well then I was introduced to Charlotte Rimmer and over an eight minute phone call whilst driving in traffic we instantly hit it off….everything I said about wanting someone to come in and work with us to set the strategy, focus the business, mentor our GMs and pass feedback through a three way communication channel while being a part of the S2M family for the next 5 years was exactly the service she could offer. It’s been 6 months now and what can I say, working with Charlotte is a dream – she’s the only person that’s made our business accountable in 9 years and the impact has been remarkable. I don’t think I need to say much more, we love working with Charlotte and will continue to for years to come.

David Jackson

Charlotte works closely with our business and has helped us to set a plan moving forward. She has provided management advice, aided us with setting clear direction for our business and also helped us with making some crucial but extremely difficult decisions. Her advice has been invaluable to us. I would recommend Charlotte highly to any small business owner who is looking for a commercial sounding board. Anyone who can sit in between a husband and wife management team is a brave and strong person! Prepare to be challenged but in a really nice and supportive way!

Clare Barton
Director Barton Mills
    Aide de MD
    Aide de MD is a consulting service offering business owners confidential support and guidance, working with businesses across Australia and Singapore. Aide de MD specialises in accountability frameworks, growth strategies and businesses in transition.
    0419 416 116
    PO Box 410 Balgowlah NSW 2093