Why My LinkedIn Connections Don’t Reach 500+
Why do I use LinkedIn and what’s the purpose for me? As a consultant working with CEOs, MDs and their teams it’s important for me to keep up with market trends, business principles and global financial impacts. I use LinkedIn as a central information point for local knowledge, not a sales tool.
I think we’ve moved on from thinking that your business will grow by being more active on LinkedIn. It is about understanding core business contacts and having somewhere other than AICD, Chamber of Commerce and press, where I can listen to the market. It is also a valuable place to connect people. I refer business constantly and LinkedIn can offer supporting credibility to a new contact as most individuals don’t have a website.
I confidently say that I can ring everyone on my LinkedIn contact list and have an easy conversation about something relevant in the market. Every 6 months or so, I review my contacts and either delete or disconnect so that I keep under the magic 500.
Last week at a dinner party with friends, I had a conversation which made me think about my purpose for using LinkedIn. One exec chose early retirement after years of working in banking internationally, and the other is placed in a highly public company. They both felt that LinkedIn was only useful for recruiters or people looking to move jobs. I disagreed with this, but it did encourage me to review my purpose and write this blog. I’ve been doing some research and there is a significant number of active executives on LinkedIn using it for a similar purpose to me. It simply isn’t possible to attend endless networking events to gain meaningful connections, but it is easy to meet people you connect with and continue to develop that relationship through seeing their posts and articles.
I enjoy the communication I have with the LinkedIn community. I learn from them, and occasionally, they might learn something from me or someone I know.
Why do you use LinkedIn, and could it be more constructive?