Objectivity in Business
How do you stay objective when you have your own business and have invested so much of yourself in it? Challenging but possible. Keep space between you and your company by having regular meetings to work “on the business”. These can be either on your own (after a run, a swim or over breakfast) or with your business partner(s).
I highly recommend using the company name in discussions, rather than “my company” or “my business” as this allows you to de-personalise the actions involved. Allocate responsibility to the actions and set completion dates (much like classic SMART goals) and follow up through the system which suits you best i.e. email/calendar appointments/reminders.
Objectivity allows you freedom from a presumed behaviour, defensive response or invisible walls which can restrict your strategic thought process.
Be brave, keep objective and maintain perspective.