Strategy and Financial Awareness

Interestingly, an article I read this month states that the two main reasons for business failure are a)lack of strategy and b)insufficient financial comprehension – not issues within partnerships, minimal product knowledge or market status: reasons we have all heard over the last few years.

Strategic planning and working on the business rather than in the business are extremely challenging goals which sometimes get confused but should not be trivialised or ignored.

I am interested in others’ thoughts on this and will be doing further research…